Featured Snippet

A special result box shown at the top of the search results, called "position 0," where the answer to the question is displayed directly.

Featured Snippet (Highlighted Snippet) is a special result box that Google displays at the very top of the search results for some queries, even above the #1 organic result. It is also known in the SEO community as “position 0”.

Types of featured snippets:

• Paragraph: A plain-text answer of 40-60 words. It is the most common type.
• List: An ordered or unordered list of items. Common for “how-to” style queries.
• Table: Comparative data.
• Video: A video snippet from YouTube.

To win a featured snippet:

• Provide the answer to the question clearly and concisely near the top of the page (40-60 words)
• If the question is used as a heading (H2), provide the answer immediately below it
• For lists, use <ol> or <ul> HTML
• For tables, use actual <table> HTML, not divs that only look like tables visually
• Consider adding Structured Data (especially FAQ and How-to)

Tip: If you target question-type Keywords (how, what is, why, which, how many), your chances of winning a featured snippet are much higher. Structure the content in a question-and-answer format for these Keywords.