# AMP

Accelerated Mobile Pages — an open-source HTML framework launched by Google for pages that load extremely fast on mobile; its relevance has diminished today.

**AMP (Accelerated Mobile Pages)** is an open-source HTML framework launched by Google in 2015 and designed to create pages that load extremely fast on mobile devices.

AMP’s core features:

- Limited subset of HTML/CSS/JavaScript
- Static serving via Google AMP Cache
- Predefined components (amp-img, amp-video)
- Typically sub-1-second load time

AMP’s current status:

- In 2021, Google removed the AMP requirement for the “Top Stories” carousel
- With the Page Experience update, Core Web Vitals replaced AMP
- Many major publishers removed AMP and returned to their standard mobile versions
- Building AMP for new projects is no longer recommended

If you have existing AMP pages, the following options can be considered:

- Remove AMP by making the standard mobile site as fast as AMP using modern frameworks and Core Web Vitals optimization
- Maintain the existing AMP implementation (Google still supports it, but it offers no advantage)

**Tip:** The same speed goals can be achieved without AMP by using modern web standards (HTML, CSS, JS optimization, image lazy-loading, font display). Investing in AMP for a new project does not make sense today.