AMP

Accelerated Mobile Pages — an open-source HTML framework launched by Google for pages that load extremely fast on mobile; its relevance has diminished today.

AMP (Accelerated Mobile Pages) is an open-source HTML framework launched by Google in 2015 and designed to create pages that load extremely fast on mobile devices.

AMP’s core features:

• Limited subset of HTML/CSS/JavaScript
• Static serving via Google AMP Cache
• Predefined components (amp-img, amp-video)
• Typically sub-1-second load time

AMP’s current status:

• In 2021, Google removed the AMP requirement for the “Top Stories” carousel
• With the Page Experience update, Core Web Vitals replaced AMP
• Many major publishers removed AMP and returned to their standard mobile versions
• Building AMP for new projects is no longer recommended

If you have existing AMP pages, the following options can be considered:

• Remove AMP by making the standard mobile site as fast as AMP using modern frameworks and Core Web Vitals optimization
• Maintain the existing AMP implementation (Google still supports it, but it offers no advantage)

Tip: The same speed goals can be achieved without AMP by using modern web standards (HTML, CSS, JS optimization, image lazy-loading, font display). Investing in AMP for a new project does not make sense today.